V3 x Rackhams

V3 Apparel Partners with Rackhams to Bring Female Focused Activewear to a New Generation of Digital Shoppers

V3 Apparel is proud to announce a new partnership with Rackhams, the newly relaunched digital first department store that marks the return of one of Britain’s most recognised retail names. This collaboration will see V3 Apparel’s female focused activewear range available on Rackhams.com, expanding access to supportive, confidence boosting gymwear for customers across the UK.

Rackhams was soft launched in late 2024, with its full nationwide relaunch announced in 2025, reintroducing a historic British retail name for the modern era. Now operating as a curated online marketplace, Rackhams brings together hundreds of trusted sellers and boutique brands across fashion, beauty, home, lifestyle and more. With over 250,000 products from more than 600 brands, Rackhams blends heritage retail values with modern marketplace technology to deliver a seamless and premium shopping experience.

For V3 Apparel, the partnership represents a strong alignment of shared values. Both brands place a clear emphasis on quality, curation and customer experience. Rackhams’ meticulous approach to brand selection, product presentation and authenticity ensures that customers can shop with confidence, making it a natural home for V3 Apparel’s performance led activewear.

“We are delighted to partner with Rackhams as they reintroduce an iconic British retail name for the digital generation,” said Michael Pinocci, Co Founder and Director at V3 Apparel. “Rackhams’ focus on quality, service and curated brands aligns perfectly with our mission to support and empower women at every stage of their fitness journey. This partnership allows us to reach a wider audience while remaining true to our values.”

Through this partnership, Rackhams customers will now be able to shop V3 Apparel’s collections alongside internationally recognised brands and carefully selected British labels, all within a single curated platform. V3 Apparel products will be available online at Rackhams.com, offering customers a convenient way to discover and purchase supportive, stylish activewear delivered directly to their door.

For more information about V3 Apparel and its activewear collections, visit V3Apparel.com or explore the range online at Rackhams.com.

About V3 Apparel:

V3 Apparel is a UK based sportswear brand dedicated to empowering women to feel confident, supported and comfortable during their workouts. Founded in 2015, the brand designs high quality, functional and figure enhancing activewear to support women at every stage of their fitness journey.

About Rackhams

Rackhams is a digitally reimagined British department store, operating as a curated online marketplace. Relaunched under independent ownership, Rackhams brings together hundreds of trusted brands across fashion, beauty, home and lifestyle, combining heritage retail values with modern technology to deliver a premium online shopping experience.